:root{--paper:#f7f6f2;--ink:#171717;--muted:#676761;--line:#d9d7d0;--orange:#f57722;--max:1180px}[data-astro-cid-pznzci7v]{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,Segoe UI,sans-serif;line-height:1.6}a[data-astro-cid-pznzci7v]{color:inherit;text-decoration:none}.container[data-astro-cid-pznzci7v]{width:min(var(--max), calc(100% - 56px));margin:auto}nav[data-astro-cid-pznzci7v]{border-bottom:1px solid var(--line);justify-content:space-between;align-items:center;height:72px;display:flex}.back[data-astro-cid-pznzci7v]{font-size:14px;font-weight:650}.back[data-astro-cid-pznzci7v]:hover{color:var(--orange)}main[data-astro-cid-pznzci7v]{padding:100px 0 130px}.eyebrow[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:.15em;text-transform:uppercase;font-size:11px;font-weight:750}h1[data-astro-cid-pznzci7v]{letter-spacing:-.06em;max-width:900px;margin:24px 0;font-size:clamp(48px,7vw,92px);line-height:.98}.summary[data-astro-cid-pznzci7v]{max-width:680px;color:var(--muted);font-size:18px;line-height:1.75}.tags[data-astro-cid-pznzci7v]{flex-wrap:wrap;gap:8px;margin-top:30px;display:flex}.tag[data-astro-cid-pznzci7v]{border:1px solid var(--line);color:var(--muted);padding:5px 9px;font-size:12px}.placeholder[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);color:var(--muted);margin-top:60px;padding-top:28px;font-size:15px}.practice[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:.12em;text-transform:uppercase;border:1px solid var(--line);border-radius:2px;margin-top:20px;padding:4px 10px;font-size:11px;font-weight:700;display:inline-block}.sections[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);margin-top:70px}.detail-section[data-astro-cid-pznzci7v]{border-bottom:1px solid var(--line);grid-template-columns:260px 1fr;gap:30px;padding:28px 0;display:grid}.detail-label[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:.14em;text-transform:uppercase;padding-top:3px;font-size:10px;font-weight:700}.detail-note[data-astro-cid-pznzci7v]{color:var(--muted);max-width:640px;margin:0;font-size:15px;line-height:1.75}.facts[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);flex-wrap:wrap;gap:50px;margin-top:40px;padding-top:30px;display:flex}.fact-label[data-astro-cid-pznzci7v]{color:var(--muted);text-transform:uppercase;letter-spacing:.1em;margin-bottom:8px;font-size:12px}.fact-value[data-astro-cid-pznzci7v]{font-size:16px}.fact-tags[data-astro-cid-pznzci7v]{flex-wrap:wrap;gap:8px;margin-top:8px;display:flex}.evidence[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);margin-top:50px;padding:40px 0 0}.evidence[data-astro-cid-pznzci7v] h2[data-astro-cid-pznzci7v]{letter-spacing:-.02em;margin:0 0 8px;font-size:22px}.evidence[data-astro-cid-pznzci7v] p[data-astro-cid-pznzci7v]{color:var(--muted);font-size:14px}.evidence-grid[data-astro-cid-pznzci7v]{grid-template-columns:repeat(3,1fr);gap:18px;margin-top:20px;display:grid}.evidence-slot[data-astro-cid-pznzci7v]{border:1px solid var(--line);height:200px;color:var(--muted);background:#f0eee9;justify-content:center;align-items:center;font-size:13px;display:flex;position:relative;overflow:hidden}.evidence-slot[data-astro-cid-pznzci7v] img[data-astro-cid-pznzci7v]{object-fit:contain;width:100%;height:100%;display:block}.nav-projects[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);justify-content:space-between;gap:20px;margin-top:70px;padding-top:40px;display:flex}.nav-project[data-astro-cid-pznzci7v]{flex-direction:column;gap:6px;max-width:45%;display:flex}.nav-project[data-astro-cid-pznzci7v].next{text-align:right;align-items:flex-end}.nav-label[data-astro-cid-pznzci7v]{color:var(--muted);letter-spacing:.1em;text-transform:uppercase;font-size:12px}.nav-title[data-astro-cid-pznzci7v]{letter-spacing:-.02em;font-size:18px;font-weight:600}.cta[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);margin-top:60px;padding-top:40px}.cta[data-astro-cid-pznzci7v] a[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:-.02em;font-size:20px;font-weight:600;display:inline-block}@media (width<=700px){.container[data-astro-cid-pznzci7v]{width:calc(100% - 32px)}main[data-astro-cid-pznzci7v]{padding:75px 0 100px}.detail-section[data-astro-cid-pznzci7v]{grid-template-columns:1fr;gap:10px}.evidence-grid[data-astro-cid-pznzci7v]{grid-template-columns:1fr}.nav-projects[data-astro-cid-pznzci7v]{flex-direction:column}.nav-project[data-astro-cid-pznzci7v]{max-width:100%}}.case-study[data-astro-cid-pznzci7v]{margin-top:75px}.case-intro[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:760px;padding:45px 0}.case-kicker[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:.14em;text-transform:uppercase;margin-bottom:16px;font-size:11px;font-weight:750}.case-intro[data-astro-cid-pznzci7v] h2[data-astro-cid-pznzci7v]{letter-spacing:-.04em;margin:0 0 18px;font-size:clamp(28px,4vw,46px);line-height:1.08}.case-intro[data-astro-cid-pznzci7v] p[data-astro-cid-pznzci7v]{color:var(--muted);margin:0;font-size:17px;line-height:1.75}.case-meta[data-astro-cid-pznzci7v]{border-bottom:1px solid var(--line);grid-template-columns:repeat(3,1fr);gap:30px;padding:30px 0;display:grid}.case-meta-label[data-astro-cid-pznzci7v]{color:var(--muted);letter-spacing:.12em;text-transform:uppercase;margin-bottom:7px;font-size:10px;font-weight:700}.case-meta-value[data-astro-cid-pznzci7v]{font-size:14px}.case-section[data-astro-cid-pznzci7v]{border-bottom:1px solid var(--line);padding:70px 0}.case-section-label[data-astro-cid-pznzci7v]{color:var(--orange);letter-spacing:.14em;text-transform:uppercase;margin-bottom:18px;font-size:10px;font-weight:750}.case-section[data-astro-cid-pznzci7v] h2[data-astro-cid-pznzci7v]{letter-spacing:-.045em;max-width:850px;margin:0 0 20px;font-size:clamp(30px,4vw,52px);line-height:1.05}.case-section[data-astro-cid-pznzci7v] p[data-astro-cid-pznzci7v]{max-width:760px;color:var(--muted);font-size:16px;line-height:1.8}.case-highlight[data-astro-cid-pznzci7v]{border-left:3px solid var(--orange);letter-spacing:-.025em;background:#efede7;margin-top:35px;padding:30px;font-size:clamp(22px,3vw,34px);line-height:1.25}.case-grid[data-astro-cid-pznzci7v]{grid-template-columns:repeat(3,1fr);gap:18px;margin-top:35px;display:grid}.case-card[data-astro-cid-pznzci7v]{border:1px solid var(--line);min-height:150px;padding:25px}.case-card-number[data-astro-cid-pznzci7v]{color:var(--muted);margin-bottom:18px;font-size:12px}.case-card[data-astro-cid-pznzci7v] h3[data-astro-cid-pznzci7v]{letter-spacing:-.02em;margin:0 0 8px;font-size:18px}.case-card[data-astro-cid-pznzci7v] p[data-astro-cid-pznzci7v]{margin:0;font-size:14px}.case-framework[data-astro-cid-pznzci7v]{border:1px solid var(--line);margin-top:35px;padding:35px}.case-framework-flow[data-astro-cid-pznzci7v]{flex-wrap:wrap;align-items:center;gap:12px;font-size:15px;display:flex}.case-framework-flow[data-astro-cid-pznzci7v] span[data-astro-cid-pznzci7v]{border:1px solid var(--line);padding:9px 13px}.case-arrow[data-astro-cid-pznzci7v]{color:var(--orange);border:none!important;padding:0!important}.case-pdf[data-astro-cid-pznzci7v]{color:var(--orange);align-items:center;gap:8px;margin-top:35px;font-size:17px;font-weight:650;display:inline-flex}.case-disclaimer[data-astro-cid-pznzci7v]{border:1px solid var(--line);color:var(--muted);margin-top:35px;padding:20px;font-size:13px;line-height:1.7}.product-actions[data-astro-cid-pznzci7v]{flex-wrap:wrap;gap:14px;margin-top:35px;display:flex}.product-action[data-astro-cid-pznzci7v]{border:1px solid var(--ink);letter-spacing:-.01em;justify-content:center;align-items:center;gap:12px;min-height:52px;padding:0 22px;font-size:14px;font-weight:650;transition:background .2s,color .2s,transform .2s;display:inline-flex}.product-action[data-astro-cid-pznzci7v] span[data-astro-cid-pznzci7v]{font-size:17px;line-height:1}.product-action-primary[data-astro-cid-pznzci7v]{background:var(--ink);color:var(--paper)}.product-action-primary[data-astro-cid-pznzci7v]:hover{background:var(--orange);border-color:var(--orange);color:#fff;transform:translateY(-2px)}.product-action-secondary[data-astro-cid-pznzci7v]{color:var(--ink);background:0 0}.product-action-secondary[data-astro-cid-pznzci7v]:hover{background:var(--ink);color:var(--paper);transform:translateY(-2px)}@media (width<=700px){.product-actions[data-astro-cid-pznzci7v]{flex-direction:column;align-items:stretch}.product-action[data-astro-cid-pznzci7v]{width:100%}.case-meta[data-astro-cid-pznzci7v]{grid-template-columns:1fr;gap:20px}.case-grid[data-astro-cid-pznzci7v]{grid-template-columns:1fr}.case-section[data-astro-cid-pznzci7v]{padding:50px 0}.case-framework-flow[data-astro-cid-pznzci7v]{flex-direction:column;align-items:flex-start}.case-arrow[data-astro-cid-pznzci7v]{transform:rotate(90deg)}}.evidence[data-astro-cid-pznzci7v]{border-top:1px solid var(--line);margin-top:120px;padding-top:80px}.evidence[data-astro-cid-pznzci7v] h2[data-astro-cid-pznzci7v]{margin-bottom:20px}.evidence[data-astro-cid-pznzci7v]>p[data-astro-cid-pznzci7v]{max-width:720px;margin-bottom:50px}.evidence-grid[data-astro-cid-pznzci7v]{grid-template-columns:repeat(2,minmax(0,1fr));gap:48px 28px;display:grid}.evidence-card[data-astro-cid-pznzci7v]{margin:0}.evidence-card[data-astro-cid-pznzci7v] img[data-astro-cid-pznzci7v]{border:1px solid var(--line);width:100%;height:auto;display:block}.evidence-card-link[data-astro-cid-pznzci7v]{cursor:zoom-in;border:1px solid var(--line);display:block;overflow:hidden}.evidence-card-link[data-astro-cid-pznzci7v] img[data-astro-cid-pznzci7v]{border:0;width:100%;height:auto;transition:transform .3s;display:block}.evidence-card-link[data-astro-cid-pznzci7v]:hover img[data-astro-cid-pznzci7v]{transform:scale(1.025)}.evidence-card[data-astro-cid-pznzci7v] figcaption[data-astro-cid-pznzci7v]{color:var(--muted);margin-top:16px;font-size:14px;line-height:1.5}@media (width<=700px){.evidence-grid[data-astro-cid-pznzci7v]{grid-template-columns:1fr;gap:40px}.evidence[data-astro-cid-pznzci7v]{margin-top:80px;padding-top:60px}}.retention-hero[data-astro-cid-pznzci7v]{margin:50px 0 0}.retention-hero[data-astro-cid-pznzci7v] img[data-astro-cid-pznzci7v]{border:1px solid var(--line);border-radius:4px;width:100%;height:auto;display:block}.retention-hero[data-astro-cid-pznzci7v] figcaption[data-astro-cid-pznzci7v]{color:var(--muted);gap:16px;margin-top:14px;font-size:14px;display:flex}.retention-hero[data-astro-cid-pznzci7v] figcaption[data-astro-cid-pznzci7v] span[data-astro-cid-pznzci7v]{color:var(--orange);font-weight:650}.retention-hero[data-astro-cid-pznzci7v] figcaption[data-astro-cid-pznzci7v] strong[data-astro-cid-pznzci7v]{color:var(--ink)}.retention-grid[data-astro-cid-pznzci7v]{grid-template-columns:repeat(2,1fr)}@media (width<=800px){.retention-grid[data-astro-cid-pznzci7v]{grid-template-columns:1fr}}.evidence-trigger[data-astro-cid-pznzci7v]{cursor:zoom-in;display:block;position:relative}.lightbox[data-astro-cid-pznzci7v]{z-index:1000;background:#141412ed;justify-content:center;align-items:center;padding:28px;display:none;position:fixed;inset:0}.lightbox[data-astro-cid-pznzci7v].open{display:flex}.lightbox-figure[data-astro-cid-pznzci7v]{text-align:center;width:100%;max-width:1200px;margin:0}.lightbox-figure[data-astro-cid-pznzci7v] img[data-astro-cid-pznzci7v]{border:1px solid #ffffff24;width:auto;max-width:100%;height:auto;max-height:80vh;margin:0 auto;display:block}.lightbox-figure[data-astro-cid-pznzci7v] figcaption[data-astro-cid-pznzci7v]{color:var(--paper);margin-top:16px;font-size:14px;line-height:1.5}.lightbox-close[data-astro-cid-pznzci7v]{color:var(--paper);cursor:pointer;background:0 0;border:none;padding:6px;font-size:34px;line-height:1;position:absolute;top:16px;right:20px}.lightbox-close[data-astro-cid-pznzci7v]:hover{color:var(--orange)}