LinkedIn / Selected thinking
What I'm thinking about in public.
Selected ideas, observations and marketing perspectives from my LinkedIn presence — covering strategy, AI, growth, research and modern marketing.
Visit my LinkedIn →Marketing Strategy
Marketing strategy should start with research
Understanding the market and the audience comes before choosing channels. Tactics chosen without evidence are guesses that only look like strategy.
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AI & Marketing
AI is changing how marketing research gets done
AI is not replacing the researcher — it collapses the time between gathering evidence and finding the signal. The advantage goes to people who structure research well enough to use it responsibly.
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Content Strategy
Why content strategy starts with positioning
Content works when it knows who it is for and what belief it is meant to change. Positioning comes first; the content is just what that position sounds like in practice.
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