Windows Application
Ripple Fable Research OS
A structured marketing research workspace connecting business research, evidence, findings, insights, strategy and reports.
Explore the product →Marketing Strategist · Mumbai, India
I find the signal first, then build the strategy.
Marketing strategy grounded in research, shaped by insight, and built for practical execution.
01 / MARKETING STRATEGIST
Evidence before execution, strategy before channels.
About me
Strategy, research and practical execution.
I'm Sagar Gaikwad, a Marketing Strategist working across research, growth, SEO, content, positioning and AI-powered marketing.
My approach starts with understanding the business, market, audience and competitive landscape before deciding what marketing should actually be done.
Alongside strategic work, I build practical systems and products — including a Windows-based Marketing Research OS and Notion-based agency operating systems.
Building Ripple Fable Studio
02 / Selected work
Work & thinking.
Selected projects, systems and strategic work built around real marketing problems.
01
STRATEGIC PROJECT
Dermabay — The Proof Gap
An independent strategic growth investigation into how science-backed credibility can become a more distinctive reason to choose.
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02
STRATEGY / CAMPAIGN
Not Worth The Trip
An independent strategic campaign investigation exploring how a familiar travel friction can become a sharper consumer and brand insight.
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03
PRODUCT / SYSTEM
Ripple Fable Research OS
A Windows-based marketing research workspace designed to turn scattered research into structured evidence, insights and strategy.
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04
AGENCY SYSTEM
Retention Engine
A Notion operating system for managing clients, projects, retention, strategy, analytics and delivery.
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03 / Capabilities
What I work on.
A strategy-first skill set spanning research, growth, communication and modern marketing technology.
Strategy
Marketing StrategyGrowth StrategyBrand Positioning
Research
Market ResearchCompetitor Intelligence
Digital
SEO & Local SEOContent Strategy
AI & Systems
AI-Powered MarketingResearch Systems
Built systems
I build tools too.
Turning marketing workflows into practical systems that make research and execution easier.
Notion System
Retention Engine
An agency operating system for clients, projects, retention, strategy, analytics, tasks and delivery.
Explore the system →04 / Process
How I approach the problem.
A simple strategy-first workflow that keeps research, thinking and execution connected.
01
Understand
Understand the business, audience, market and objective.
02
Research
Study competitors, customers, search behaviour and available evidence.
03
Find the signal
Identify patterns, opportunities, gaps and strategic implications.
04
Build the strategy
Turn the evidence into positioning, messaging, channels and priorities.
05
Execute & learn
Turn strategy into action, measure what happens and improve.
05 / Insights
Ideas & research.
Writing and research on marketing strategy, AI, growth, positioning and modern marketing systems.
06 / LinkedIn
Thinking in public.
Selected LinkedIn ideas can live here alongside the longer-form articles, giving recruiters and clients one place to explore the thinking behind the work.
Growth / Outreach
The Sales Email Playbook: 7 Proven Principles That Turn Cold Outreach Into Real Conversations
Seven practical principles for turning cold outreach into conversations that actually get replied to.
View on LinkedIn ↗Local SEO / Strategy
Why Most Local Businesses Don't Need SEO. They Need This.
A look at why most local businesses reach for SEO before the fundamentals that actually matter.
View on LinkedIn ↗Marketing Strategy
The Biggest Marketing Mistake Most Businesses Still Make
The recurring marketing mistake that keeps most businesses from making real progress.
View on LinkedIn ↗Business / Strategy
Why Profitable Businesses Still Feel Chaotic?
Why a profitable business can still feel chaotic — and where the real order needs to live.
View on LinkedIn ↗Marketing Strategy
The easiest way to waste your marketing budget?
The easiest way to waste a marketing budget — a trap many teams don't see coming.
View on LinkedIn ↗Contact
Have a marketing problem worth solving?
Open to marketing roles, strategic projects, consulting and collaborations. If it's worth solving, let's talk.