Windows Application
Ripple Fable Research OS
A structured marketing research workspace connecting business research, evidence, findings, insights, strategy and reports.
Explore the product →Marketing Strategist · Mumbai, India
I find the signal first, then build the strategy.
Marketing strategy grounded in research, shaped by insight, and built for practical execution.
01 / MARKETING STRATEGIST
Evidence before execution, strategy before channels.
About me
Strategy, research and practical execution.
I'm Sagar Gaikwad, a Marketing Strategist working across research, growth, SEO, content, positioning and AI-powered marketing.
My approach starts with understanding the business, market, audience and competitive landscape before deciding what marketing should actually be done.
Alongside strategic work, I build practical systems and products — including a Windows-based Marketing Research OS and Notion-based agency operating systems.
Building Ripple Fable Studio
02 / Selected work
Work & thinking.
Selected projects, systems and strategic work built around real marketing problems.
01
PRODUCT / SYSTEM
Ripple Fable Research OS
A Windows-based marketing research workspace designed to turn scattered research into structured evidence, insights and strategy.
↗
02
AGENCY SYSTEM
Retention Engine
A Notion operating system for managing clients, projects, retention, strategy, analytics and delivery.
↗
03
STRATEGIC PROJECT
Competitive Intelligence Report
A structured competitive research system for understanding market positioning, competitors and strategic opportunities.
↗
04
PRACTICE CASE STUDY
Local Search Growth
A research-led approach to Google Business Profile, local SEO and customer acquisition for local businesses.
↗
05
PRACTICE CASE STUDY
Luma Living
A brand launch and go-to-market strategy exploring positioning, audience and growth direction.
↗
06
PRACTICE CASE STUDY
Harvest & Hearth
A strategic exploration of digital positioning, content and growth opportunities for a restaurant brand.
↗
03 / Capabilities
What I work on.
A strategy-first skill set spanning research, growth, communication and modern marketing technology.
Strategy
Marketing StrategyGrowth StrategyBrand Positioning
Research
Market ResearchCompetitor Intelligence
Digital
SEO & Local SEOContent Strategy
AI & Systems
AI-Powered MarketingResearch Systems
Built systems
I build tools too.
Turning marketing workflows into practical systems that make research and execution easier.
Notion System
Retention Engine
An agency operating system for clients, projects, retention, strategy, analytics, tasks and delivery.
Explore the system →04 / Process
How I approach the problem.
A simple strategy-first workflow that keeps research, thinking and execution connected.
01
Understand
Understand the business, audience, market and objective.
02
Research
Study competitors, customers, search behaviour and available evidence.
03
Find the signal
Identify patterns, opportunities, gaps and strategic implications.
04
Build the strategy
Turn the evidence into positioning, messaging, channels and priorities.
05
Execute & learn
Turn strategy into action, measure what happens and improve.
05 / Insights
Ideas & research.
Writing and research on marketing strategy, AI, growth, positioning and modern marketing systems.
06 / LinkedIn
Thinking in public.
Selected LinkedIn ideas can live here alongside the longer-form articles, giving recruiters and clients one place to explore the thinking behind the work.
Marketing Strategy
Marketing strategy should start with research
Understanding the market and the audience comes before choosing channels. Tactics chosen without evidence are guesses that only look like strategy.
View on LinkedIn ↗AI & Marketing
AI is changing how marketing research gets done
AI is not replacing the researcher — it collapses the time between gathering evidence and finding the signal. The advantage goes to people who structure research well enough to use it responsibly.
View on LinkedIn ↗Content Strategy
Why content strategy starts with positioning
Content works when it knows who it is for and what belief it is meant to change. Positioning comes first; the content is just what that position sounds like in practice.
View on LinkedIn ↗Contact
Have a marketing problem worth solving?
Open to marketing roles, strategic projects, consulting and collaborations. If it's worth solving, let's talk.